Board of Directors

We are a group of volunteers working hard in the community to support the mission of the Florida Business Incubator;  Underpinning the entrepreneurial ecosystem, the Florida Business Incubator fosters small business owners from innovation through strategic growth-providing informative programming, professional connections and vital resources in a collaborative environment that promotes long-term business sustainability.


Working together, the Florida Business Incubator’s Executive Team expands Northern Pinellas’ presence as the destination for small business and entrepreneurship.

Danielle Duffy board chairperson

DANIELLE DUFFY,  Board Member, Chair

Community Outreach Lead


Danielle Duffy’s human resource career began at the age of 18 when she started working as a Human Resource associate with Pinellas county gov department of Plant Operations. After 5 years of working for the government, she decided to move to the private sector. Over the next 17 years she advanced her career in human resources working for multi-nation corporations such as TeamViewer, Bic Graphics, and Bankers Financial.

Over those 17 years she often found herself being asked for advice from local businesses once they found out what she did. This lead her to the discovery that her true passion was supporting and assisting small and medium-size business owners to navigate the world of human resources. This has lead her to focus her passion; providing true corporate HR outlooks and training to assist local businesses, many of whom do not understand the importance of proper HR support. This support allows owners to focus on growing their business while she ensures that they are in compliance with local and federal laws.

Danielle resides in Dunedin FL with her husband and three daughters. The Duffy’s are active in the community and with local charities, believing that they should give back to the community that gives and provides so much to their family. She is often in town on a run or having a cup of coffee while reviewing new regulations or researching ways to improve employee retention through the establishment of the right corporate culture.


Carl Schrader Board Treasurer

CARL SCHRADER, Board Member, Treasurer


Carl Schrader owns Schrader Accounting and Tax Inc. located in Largo, FL. With over 30 years of experience in the accounting and finance industry, his previous work included positions in commercial, consumer lending, financial planning, analysis, and accounting. He enjoys working with businesses in the community and sees entrepreneurship as the way for individuals at any age in the workforce to grow and develop their economic passion. Carl joined the Florida Business Incubator because he believes in its goals and objectives and it gives him an opportunity to share his experience with other entrepreneurs. He is involved in the community and serves as an officer for other local nonprofit organizations. He lives in Clearwater with Rosalind, his wife, and they enjoy spending time together exploring local venues, activities and the area’s parks. 




Steven Hutchings is the owner of HCS Technology Inc. and a Sr. Cloud Architect with several years leading cross-functional teams across broad industries in domestic and international locations with companies in the public sector as well as in the government layers. He brings more than 20 years of experience as a senior manager in some of the world’s leading technology companies and has specialized in migrating legacy on-prem infrastructure to cloud computing solutions. He believes that technology should be fun and non-intimidating. His motto is “success is easily achievable once you have goals that are highly aligned and cohesive”.

Steven moved to the Dunedin area from Austin, Texas where he was involved in several startups and incubators and partnered with the University of Texas on various patent marketing projects.

Steven is married to his wife Amy and they have 5 grown children and an awesome dog spencer.


KEVIN OSBORNE,  Board Member


Kevin Osborne is a Senior Vice President at First Citizens Bank and part-time Commander in the US Coast Guard Reserve. He leads business and commercial banking deposit growth and branch network sales for nine branches in the Greater Tampa Bay Area.  A native of Tampa, FL; Kevin holds a Bachelor’s degree and Masters of Business Administration from the University of South Florida.  As a banker with almost 25 years of experience, Kevin has seen and helped businesses navigate the full economic spectrum from explosive expansion to deep recessions. He is passionate about helping small business owners reach breakout growth.

As a Coast Guard Reserve officer, Kevin is currently assigned to Chairman Joint Chiefs of Staff in Suffolk, VA where he is an analyst and project officer supporting the Allies and Partners Force Development Division.  His military career has taken him around the world including; Spain, Kuwait and Guantanamo Bay and he domestically he supported the Deepwater Horizon spill and Hurricane Florence response.  Kevin’s blend of passionate sales & marketing “hustle” and deliberate military planning provide unique perspective and a no-nonsense approach to business growth.


Jenna Eberts

JENNA EBERTS, Board Member


I started my love for hair at a young age and I enrolled in cosmetology at my high school. I’ve been a stylist for over ten years and I’ve never been more in love with my clients or my career. As a mom of two boys, I know exactly how important it is to feel special, pampered, and beautiful in a relaxing atmosphere. When I am not in the salon, you will find me checking out local restaurants, paddle boarding with friends, or hanging with my two wonderful boys. I love the outdoors, great adventures with friends, and traveling with my kids.

John Schmidt, Board Member  


John Schmidt is a seasoned IT veteran and sales engineer with years of building sales teams and helping established and startup companies accelerate sales growth and streamline processes. Having successfully worked for other organizations, John has partnered with his wife to build a unique gift shop, called Butterfly Footprint in the heart of Downtown Dunedin, a long time dream come true. Running a small business is similar to other sales job, but also requires having to manage the nitty gritty details involved with inventory, sales, expenses and marketing. The goal of the store is to have small Butterfly Effect changes on our Carbon Footprint. What makes the store unique are the handcrafted and up-cycled gifts made either by the local artists or from artists found through networking.


RUSS HILTON,  Executive Director


With more than 30 years of experience in many different industries, Russ Hilton brings a wealth of real world knowledge to the table.  He has worked for small and large corporations along with being an entrepreneur, owning a successful mobile disc jockey business for 25 years and now a bicycle tour company in Dunedin.  Russ’ background includes sales, marketing and creative thinking.  He has worked for the Fenton (MO) Chamber of Commerce to facilitate the growth.  He was able to increase membership by 50% in just three years.

In his spare time, he enjoys woodworking, painting, and riding bicycles.  Russ, his wife, and two dogs reside in Dunedin and love enjoying the community.